A Fall Winter 2024 Story
From the get-go, it was clear: this wasn't just another fashion shoot. We were telling a story — one where denim gets rugged and office attire gets a wild twist. The challenge? Capture over 60 new looks without losing that edge.
Shoot day was intense. Every outfit had its moment. Lighting, angles, the mood — it all had to reflect the collection's spirit. It was a marathon of quick changes, rapid-fire shots, and constant movement, all while keeping the energy up.
In the end, we didn't just shoot a full campaign; we told a story. Seeing it all come together was very fulfilling for us as a team.
Director: David Kollar
DOP: Brandon Cole
1st AC: Justin Figs
Gaffer: Eric Ball
Editors: Miguel Fuentes, Emily Cronin
Photography: Alex Rocio
