NHL® All-Star Weekend In Toronto
Sports Illustrated's All-Star Experience transformed Toronto into the heart of hockey celebration on All-Star Weekend. With Diplo presenting Thomas Wesley at Liberty Grand and The Kid LAROI making a special guest appearance at Pizza Wine Disco, the nights were alive with music as electric as the games.
Municipal Goods was the architect behind this event, tasking us with producing footage that captured the fusion of sports fervour and music euphoria. With Brandon Cole on the RED Gemini 5K, we produced visuals that dropped viewers into the middle of the action.
Adding to the lineup, Loud Luxury had a country set at Paris Texas on Saturday, creating a weekend of back-to-back performances. Tate McRae also made a few appearances.
Sponsors like Celsius and Don Julio upped the ante, ensuring an immersive experience that was as premium and exclusive as it gets.
DOP: Brandon Cole
